While working with Clear Channel, Clear Channel Outdoor, Taxi, and Branded Cities I was able to participate in a national campaign of a historic nature. For the first time, Out-of-Home was able to simultaneously deploy a multi-platform, dynamic, digital campaign revolving around an historic election event. Working with our content partner for this occasion, MSNBC, We were able to put up a fairly sophisticated campaign that included messages of “Go Vote,” current political headlines of the day, a countdown of days until election day, reminders to vote and real-time election results as they were coming in the night of November 4th. This was critical mass, this was critical media!
All across the country, from the freeways of Los Angeles, to Taxis swarming around Manhattan, to digital boards in Westgate (Branded Cities) I were able to create digital ubiquity within Clear Channel’s vast portfolio of digital screens with dynamic content during a historic election in America’s history.
The displays showed election updates on 250 Clear Channel digital billboards in 20 billboard markets and on 300 Digital Smart Tops positioned on New York and Boston taxis as well as immersive platforms like Branded Cities. These real time results were broadcast on multiple digital platforms simultaneously.
I have put together a “Case Study” of the event. Which was given to the various Outdoor divisions. I make the case for Critical Mass with one the largest Outdoor Adverting companies in the world, Clear Channel. This pdf is an illustration for making that case and a decent window into the ground that was covered for the event.